![]() ![]() It has indeed brought people from all over the globe closer by creating, sharing, or exchanging information and ideas in virtual communities and networks. With the arrival of technology, social networking websites and applications have heralded a revolution in the world. People have minimized their social life because of hectic life and increase in geographical distance and economic concerns. ![]() Earlier, socializing was narrowed to visiting each other’s places, having big gatherings, meetings in clubs, parks, and other public areas. People socialized with others in their tracks. In earlier days, the modes of communication were limited. People always want to connect themselves with society in some or another way. Monograph on Social Media Use - An Introduction In addition, as the number of people who use social media continues to grow, it becomes increasingly clear how important social media has become in today's society. Each social media platform owned by the same company, including Facebook (the company's most popular forum), WhatsApp, Facebook Messenger, and Instagram, has more than 1 billion monthly active users. Currently, Facebook is the most popular social networking site on the planet, with more than 2.7 billion active monthly members worldwide. These applications serve as the building blocks for a large number of other applications as well. This factor has a significant impact on the growth of the organization, its attractiveness, and its participation. Many observers believe that the number of "active users" has something to do with the situation. ![]() Simply put, let us understand the factors that have contributed to the popularity and widespread use of social media platforms in recent years. What are Some of the Most Widely used Social Media Platforms? ![]() The spectacular developments in communications and innovative and astonishing entertainment have given access to information and the ability to provide a voice for people who would never have been heard. The current generation is fortunate enough to witness some of the most amazing technological developments ever in history. It has become the basic need and quality of human beings to be social. Social media is the communal interaction among people in which they create, share or exchange information and ideas in virtual communities. ![]()
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